Rolex watches aren’t just about luxury—they’re a smart investment too. With their iconic design, unmatched durability, and timeless appeal, Rolex pieces have become more than just a symbol of success. Over the years, many models have evolved into sought-after assets that can deliver impressive returns. Whether you’re an experienced collector or diving into the world of Rolex for the first time, this guide will help you discover the best models to invest in for 2025 and beyond

1) Rolex Submariner

The Rolex Submariner is one of the most legendary watches out there. Famous for its connection to James Bond, this classic timepiece is as durable as it is stylish. With its sleek design and diving capabilities, the Submariner has long been a favorite among watch enthusiasts and collectors. Thanks to its perfect blend of sportiness and elegance, it’s not only a top choice for everyday wear, but also a standout investment with impressive value growth over the years.

Top Submariner Models to Invest In:

  • Ref. 116610LN: The ceramic bezel model has seen steady growth, ranging from $12,000 to $18,000 in 2024, with annual appreciation of 5-7%.
  • Ref. 16610: The classic aluminium bezel model is more accessible, priced between $9,000 and $13,000, with 4-6% annual growth.
  • Ref. 14060: The no-date Submariner has a minimalist appeal, with prices between $10,000 and $15,000 and growth rates of 5-8%.
  • Ref. 166132: This two-tone model, with gold accents, ranges from $13,000 to $20,000, showing growth of 5-10%.

Submariner 2025 Predictions:
In 2025, the Submariner is expected to remain one of the most coveted Rolex models. Its value will likely increase by 5-10%, driven by strong demand and limited supply. The watch’s fundamental design is unlikely to change, though incremental improvements in movement accuracy and power reserve are possible.

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2) Rolex Oyster Perpetual

The Oyster Perpetual is a great all-rounder, perfect for anyone looking to get into the world of luxury watches. It’s simple yet stylish, built with the same quality craftsmanship as the brand’s more high-end models. Plus, with its more affordable price tag and the rising popularity of colors like turquoise and coral, it’s becoming a smart choice for collectors and a solid investment.

Top Oyster Perpetual Models to Invest In:

  • Ref. 124300: The 41mm model with vibrant dial colors has seen prices rise to $9,000–$12,000, with growth rates of 10-15% annually due to its rarity.
  • Ref. 126000: The 36mm model appeals to those who prefer a classic, sleek design. Prices range from $7,000 to $9,000, with annual growth of 4-7%.
  • Ref. 114300: Known for more subdued dial colors, this model is priced between $5,000 and $8,000, showing growth of around 5% annually.

Oyster Perpetual 2025 Predictions:
In 2025, expect a 3-8% increase in the retail price. As Rolex introduces more limited or unique dial colors, demand is expected to remain high, particularly for rare variants.

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3) Rolex Explorer & Explorer II

The Rolex Explorer is famous for its tough, durable design and its close ties to historic mountain expeditions—most famously, Sir Edmund Hillary’s climb of Mount Everest. This rich history, combined with its practical and rugged features, has made it a favorite among collectors and investors alike.

The Explorer II, with its extra GMT function, is also catching the eye of buyers on the secondary market, making it an even more sought-after option.

Top Explorer Models to Invest In:

  • Ref. 14270: A vintage model with a 36mm case, priced around $9,000–$11,000, showing annual growth of 4-6%.
  • Ref. 214270: A more modern version with a 39mm case, priced between $8,000 and $10,000, growing at 5-8% annually.
  • Ref. 16570: The Explorer II with a polar white dial, priced at $10,000–$15,000, and growth of 6-10% annually.
  • Ref. 216570: A larger, 42mm Explorer II, priced at $12,000–$15,000, with growth rates of 5-9%.

Explorer 2025 Predictions:
By 2025, prices for the Explorer and Explorer II are expected to rise by 5-10%, driven by growing demand for these models. While production tweaks are possible, the classic design is likely to remain largely unchanged.

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4) Rolex GMT-Master & GMT-Master II

The Rolex GMT-Master is a favorite for frequent travelers and pilots, thanks to its handy dual-time zone feature. The GMT-Master II takes it a step further, especially with models featuring iconic bezel colors like the “Pepsi” (red and blue) and “Coke” (red and black). These styles are among the most popular and in-demand Rolex watches, making them a top pick for collectors.

Top GMT-Master Models to Invest In:

  • Ref. 16750: This vintage GMT-Master with a Pepsi bezel is priced between $15,000 and $20,000, growing at 6-9% annually.
  • Ref. 16760: Known as the “Fat Lady,” this GMT-Master II with a thicker case is priced at $13,000–$17,000, with solid growth potential at 5-8%.
  • Ref. 16710: Featuring the Coke bezel, this model is priced between $14,000 and $18,000, showing growth rates of 6-9% annually.
  • Ref. 116710LN: A modern GMT-Master II with the Cerachrom bezel, priced at $13,000–$16,000, with annual growth of 5-8%.

GMT-Master 2025 Predictions:
The GMT-Master II is expected to see price increases of 5-10% by 2025. Continued demand for classic bezel designs like the “Pepsi” and “Batman” will keep secondary market prices high, potentially exceeding retail prices. The introduction of minor updates, such as new bezel color options, is possible.

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5) Rolex Datejust

The Rolex Datejust is one of the brand’s most iconic models, celebrated for its timeless design and versatility. It made history as the first wristwatch with an automatically changing date, and over the years, it’s become a classic choice for both collectors and investors.

Top Datejust Models to Invest In:

  • Ref. 1601: A vintage Datejust from the 1960s-70s with a fluted bezel, priced between $6,000 and $9,000, with annual growth of 5-7%.
  • Ref. 16013: A two-tone model from the 1980s, priced at $6,000–$10,000, showing annual growth of 4-6%.
  • Ref. 16233: A modern Datejust with steel and yellow gold, priced between $7,000 and $11,000, with returns of 5-8% annually.
  • Ref. 116233: A more recent model with a 41mm case and updated movement, priced at $8,000–$12,000, with 6% annual appreciation.

Datejust 2025 Predictions:
By 2025, the Datejust is expected to see a price increase of 3-4%. The classic design will likely remain unchanged, though Rolex may introduce new dial colors or limited-edition models to keep the collection fresh. The Datejust remains a solid investment, with consistent demand due to its timeless appeal.

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6) Rolex Sea-Dweller

The Rolex Sea-Dweller is a tough, go-anywhere dive watch that’s built for serious depths, offering more water resistance than the Submariner. It's known for its special decompression valve, which helps it handle extreme underwater pressures—making it a favorite among professional divers and deep-sea explorers. Because it's rarer than the Submariner, the Sea-Dweller has become a highly sought-after piece for collectors.

·  Ref. 1665 (Double Red Sea-Dweller): This rare model with two red lines of text on the dial is highly collectible, with prices between $18,000 and $30,000 and a yearly value increase of 7% to 10%.

·  Ref. 16660 (Triple Six): Known for its thicker case and updated movement, this model is priced between $12,000 and $16,000, with a 5% to 8% annual price growth.

·  Ref. 16600: A solid, modern Sea-Dweller design, priced between $10,000 and $14,000, with an average yearly increase of 4% to 6%. ·  Ref. 116600: A rare 40mm Sea-Dweller produced between 2014-2017, currently priced between $14,000 and $18,000, with an appreciation rate of 5% to 9% each year.

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To sum it up, Rolex watches are not just iconic—they’re also smart investments. With models like the Submariner, Oyster Perpetual, Explorer, GMT-Master II, and Datejust showing solid potential for growth in 2025, there’s plenty of opportunity for savvy buyers. Each of these models stands out for its history, demand, and rarity, making them appealing to collectors and investors alike.

Whether you’re eyeing vintage gems or newer releases, understanding market trends and what makes each watch special will help you make a wise choice. With the luxury watch market booming in places like Asia and the Middle East, these Rolex models are in a great position to offer strong returns, both now and in the future.

Ultimately, the best Rolex to buy comes down to your personal style and what you’re looking for—whether that’s versatility (Submariner), timeless elegance (Datejust), or something built for travelers (GMT-Master II). Whatever your preference, there’s a Rolex for every taste and investment goal.

Just remember to consider condition, provenance, and market trends when making your decision.