Get ready for Watches & Wonders 2025, returning to Geneva from April 1-7, 2025 at the iconic Palexpo Exhibition Centre. Whether you're a watch enthusiast, an industry insider, or a collector, this is an event you don’t want to miss. With 60 prestigious brands showcasing their latest creations—including Bvlgari, Patek Philippe, and TAG Heuer, alongside exciting independent labels—this year promises thrilling launches and unforgettable experiences.

Key Dates for Watches & Wonders 2025

  • Industry Days: April 1-4, 2025
  • Public Days: April 5-7, 2025
    Tickets for the public days will be available from February 11, 2025.

Be sure to grab yours early!

GMT-Master II Coke

Although this is just a render, it's exciting to think about the possibilities. The GMT-Master will celebrate its 70th anniversary in 2025, and what better occasion for Rolex to reintroduce the iconic black and red bezel on the GMT, potentially launching a brand new Rolex GMT-Master II 'Coke'? Or perhaps, Rolex has something even more surprising in mind—maybe even a platinum GMT-Master II to mark this milestone anniversary?"

What’s New for Watches & Wonders 2025?

Exciting new features are coming in 2025 to enhance your experience. For the third consecutive year, the event will open its doors to the public, following four days of industry-only access. This gives collectors, enthusiasts, and curious minds the chance to explore the latest in horology and immerse themselves in the world of high-end watches.

One of the coolest additions is a personalized ticketing system, letting you pre-book for private product presentations, guided tours with experts, or simply explore at your own pace. This makes it easier than ever to experience everything the event has to offer!

Expect innovation to take center stage at the LAB, a dedicated space showcasing cutting-edge watchmaking technology. Watch startups, brands, and students will unveil prototypes and explore the future of the craft. Meanwhile, the Auditorium will host expert-led presentations on everything from new materials to the digital transformation of watchmaking.

You’ll also get a glimpse of tomorrow’s watchmakers at the Watchmaking Village on Pont de la Machine, where apprentices and trainers will share their craft. Don’t miss the debut of SwissSkills 2025, where microtechnology qualifications will be live for the first time.

If you’re into cultural experiences, there’s a lot to look forward to! Conferences, readings, and film screenings—in collaboration with Payot Bookshop—will explore the concept of time from fascinating angles. The Longitude Zero exhibition will also make its debut, taking you on a journey through the history of timekeeping along the Greenwich Meridian.

Plus, the “In the City” program will bring the event beyond the exhibition halls, with partner boutiques hosting free events, exhibitions, and unique experiences throughout Geneva. A special exclusive concert on Thursday evening will add a touch of luxury and culture to the week.

The VIP Experience: Get the US$600 Pass for the Ultimate Access

If you’re looking to take your Watches & Wonders experience to the next level, the new VIP Pass is definitely worth considering. For CHF 550 (around US$620), you’ll get priority access through a dedicated entrance, skipping the lines. The VIP Lounge will keep you refreshed with complimentary meals and drinks throughout the day. Plus, you’ll get access to small-group guided tours (1.5 hours) and priority booking for exclusive product presentations (30-minute slots). Additional perks include dedicated parking, a commemorative gift, and all the luxury you’d expect from a VIP experience.

While it’s a bit of an investment, it’s the perfect way to make the most of your visit to this extraordinary event.

Which Brands Will Be at Watches & Wonders 2025?

Here’s the official list of brands that will be exhibiting at the event The official list is as follows: 

  • A. Lange & Söhne
  • Alpina
  • Angelus
  • Armin Strom
  • Arnold & Son
  • Artya
  • Baume & Mercier
  • Bell & Ross
  • Bremont
  • Bulgari
  • Cartier
  • Chanel
  • Charriol
  • Chopard
  • Christiaan van der Klaauw
  • Chronoswiss
  • Cyrus Genève
  • Czapek & Cie
  • Eberhard & Co
  • Ferdinand Berthoud
  • Frederique Constant
  • Genus
  • Gerald Charles
  • Grand Seiko
  • Grönefeld
  • H. Moser & Cie
  • Hautlence
  • Hermès
  • Hublot
  • Hysek
  • HYT
  • IWC
  • Jaeger-LeCoultre
  • Kross Studio
  • Laurent Ferrier
  • Louis Moinet
  • MeisterSinger
  • Montblanc
  • Nomos Glashütte
  • Norqain
  • Oris
  • Panerai
  • Parmigiani Fleurier
  • Patek Philippe
  • Pequignet
  • Piaget
  • Raymond Weil
  • Ressence
  • Roger Dubuis
  • Rolex
  • Rudis Sylva
  • Speake-Marin
  • TAG Heuer
  • Trilobe
  • Tudor
  • U-Boat
  • Ulysse Nardin
  • Vacheron Constantin
  • Van Cleef & Arpels
  • Zenith

Where Is Watches & Wonders 2025?

The event will once again take place at the Palexpo Exhibition Centre in Geneva, Switzerland. Located right next to Geneva Airport, Palexpo is no stranger to major events, including the Geneva International Motor Show (which is on a break for 2024, making Watches & Wonders the star of the show!).

But it’s not just the exhibition center that will be buzzing—many brands will host additional events across the city at stunning locations like the Beau Rivage and President Wilson hotels. The city’s charming old town will also be a hot spot for smaller but equally exciting events. No wonder it’s earned the nickname “Geneva Watch Week”!

The Future of Watches & Wonders

Watches & Wonders is constantly evolving, and 2025 marks another big step in its journey. After merging with Baselworld and expanding beyond its SIHH roots, the event is becoming a more inclusive and diverse gathering for the global watch community. This growth is evident in the addition of brands like Bvlgari and returning names like HYT and Armin Strom. However, Beauregard won’t be joining the 2025 lineup.

As the event continues to grow, we can expect even more big names and exciting innovations in future editions. With events like LVMH Watch Week and Geneva Watch Days also happening throughout the year, it’s possible that more brands, like Audemars Piguet and Breitling, will join the lineup for future Watches & Wonders.

With so much to explore, whether you're a seasoned pro or just starting your watch collection, Watches & Wonders 2025 promises to be an unforgettable event that you won’t want to miss. And don’t worry—we at Watches World will be covering it all, so stay tuned for all the latest updates and novelties!