We spend a lot of time talking about movements, complications, and dials—those mechanical marvels and visual delights that define a great watch. But let’s not forget one of the most crucial (and often overlooked) parts of the package: the bracelet. It’s the final touch, the part that connects the watch to your wrist, both physically and stylistically. And recently, bracelets have been having a serious moment.

Over the past few years, metal bracelets—especially integrated designs—have made a strong comeback. No longer reserved just for sports watches, they’ve become central to how many new releases are judged. But here’s the catch: not all bracelets are created equal. Too often, we see beautifully engineered timepieces paired with bracelets that feel like an afterthought—basic designs, outsourced production, or poor finishing. It's a shame, but the truth is: making a great bracelet is hard. It requires dozens of small, moving parts, precise tolerances, and a clasp that’s both secure and refined. That’s why it’s so exciting to see brands investing real effort into bracelet design again.

At this year’s Watches and Wonders and Geneva Watch Week, we saw a fantastic return to form—bracelets that are elegant, bold, innovative, and superbly made. Let’s take a closer look at some standout examples that caught our eye.

Rolex Settimo Bracelet – A New Chapter for the Perpetual 1908

We all know Rolex is the master of bracelets. Oyster, Jubilee, President, Pearlmaster—even the rubber Oysterflex (yes, Rolex calls it a bracelet too). But in 2024, the Crown introduced something brand new: the Settimo bracelet. A fresh design for a fresh direction.

Named after the Italian word for “seventh,” the Settimo features seven sculpted links that give it a flowing, dressy elegance. Debuting in yellow gold on the Perpetual 1908, it’s a bracelet that feels rich yet refined—thanks to its supple construction and the way it hugs the wrist. True to form, the clasp is a hidden Crownclasp, fully integrated for a sleek look. One downside? No micro-adjustment. But the comfort and fit are so good, you might not miss it.

Even more surprising is Rolex’s choice to pair the Settimo with curved, semi-open end-links—a stylistic risk for such a classic watch, but one that pays off. Naturally, Rolex patented that too. In terms of aesthetics, it’s pure class.

Rolex Land-Dweller – Integrated Boldness and a Fresh Take on Jubilee

While the Land-Dweller deserves its own deep dive (that escapement!), the bracelet is worth spotlighting. Here, Rolex revisits the integrated bracelet style—something we haven’t seen since the days of the Oysterquartz and other 1970s models.

Enter the Flat Jubilee bracelet, a reimagining of the iconic design introduced in 1945. It still features the signature 5-link structure, but now with flat surfaces and a more architectural feel. Finishing is flawless, with a new technical satin treatment that gives a soft, linear texture, paired with polished chamfers that elevate the look.

The connection between case and bracelet? Once again, patented. This time, Rolex uses ceramic inserts and reinforced tubes to reduce wear around the spring bar—a subtle but meaningful upgrade. It closes with the same concealed Crownclasp as the Settimo, beautifully integrated but again, without micro-adjustment.

Jaeger-LeCoultre Reverso Monoface – Milanese Magic in Pink Gold

One of the most talked-about releases of the fair was Jaeger-LeCoultre’s latest Reverso Tribute Monoface Small Seconds—in full pink gold, including a stunning gold Milanese bracelet.

This is a masterclass in how to elevate a timeless icon without losing an ounce of its character. The bracelet transforms the Reverso into something entirely new, while still feeling true to the model’s elegant Art Deco roots. Everything matches: the gold case, the tone-on-tone grained dial, and the finely woven mesh bracelet. It could’ve easily veered into flashy territory—but it doesn’t. Instead, it walks the line between statement piece and subtle sophistication.

Though the core watch remains familiar, the bracelet gives it a bold new personality. It’s proof that when design and execution align perfectly, a classic can feel entirely fresh again.

A. Lange & Söhne Odysseus – Now in Full Honeygold

We’ve seen the Odysseus in steel and titanium, both with matching metal bracelets that brought a sporty yet refined flair. The gold version, however, had been a more restrained affair—offered only on rubber or leather. Until now.

This year, A. Lange & Söhne expands the Odysseus lineup with its signature Honeygold alloy, paired with a full Honeygold bracelet to match. And while this could’ve gone over the top, it’s surprisingly understated (as much as a full gold sports watch can be).

Sure, it weighs nearly 300 grams, but don’t let that scare you. The bracelet’s construction is thoughtful and ergonomic, making it feel more wearable than expected. It drapes comfortably on the wrist and, like the steel version, features Lange’s clever folding clasp—a small but important detail that speaks to the brand’s obsession with refinement.

Visually, the result is harmonious. The warm tone of Honeygold gives the Odysseus a richer, more nuanced character, while still keeping the sporty DNA intact. It’s another great reminder that the right bracelet doesn’t just support the watch—it elevates it.

Final Thoughts

This year, the message is clear: the bracelet is back—not just as an accessory, but as a central part of what makes a watch great. From bold new designs to reimagined classics, brands are finally giving bracelets the love and attention they deserve. And as we’ve seen, the results speak for themselves.

Whether it’s Rolex pushing boundaries, Jaeger-LeCoultre adding elegance, or Lange bringing its signature gold to the wrist in full force, we’re entering a golden era (pun intended) for watch bracelets. And we’re here for it.